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epipen
BFFs – Best Friends Forget
About 2.5 million Canadians are at risk of going into anaphylactic shock, but an astounding 80% of Canadian adults who own EpiPens do not keep them on hand, despite knowing the life threatening risk in an emergency situation.
Goal
Increase the compliance rate of adults who always have their EpiPens on hand.
Insight
Your friends and family might actually love you to death.
Interview Quotes
My friend gave me a bao for my birthday, but she forgot that I was allergic to peanuts. I just trusted that she remembered.
My dad shared pad thai with me on a cruise but there were peanuts in it and I had to go to emergency care.
My work ordered everyone lunch and there was shellfish in it so I ended up going to the hospital.
Emoji & App Design
CURRENT APP DESIGN
NEW APP DESIGN
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