Canadian Armed Forces

CAF

Canadian Armed Forces (CAF)

Spec piece

We Can

Canada is the only country in the world with CAN written all over its team.

Ask

Without saying "Olympics," cut together existing CAF footage and use their tagline, "Train for your true calling" to create a 30-second promotional piece to air during the 2021 Tokyo Olympics. We want to draw the comparison between training for the olympics and training for the military.

We confront the unknown

So we can challenge our comfort zone

We sweat, pant, scream

So we can grow, learn, lead

We take charge, recharge

So we can prove, improve

We surpass our goals

So we can impress ourselves

We train

So we can.

Manifesto & New Tagline Proposal

The CAF wants a new tagline for 2023 so I'm introducing my suggestion with this manifesto.